Playtika AI Mastering AI Coding Tools EvaluationBy Mykola KondratiukAs a Tech Ops & IT project manager, I have been part of the AI revolution in software development from…
Unity Client Unity Native: Android Studio ToolsBy Artem GlotovIn this article I will mention several Android Studio tools that are useful for Unity developers. Analyze APK Analyzing an…
Unity Client Unity Native: Android Asynchronous Operations and ThreadingBy Artem GlotovThis article is a continuation of the post about Android Native Calls. Here, we will explore writing bindings for asynchronous…
Unity Client Unity Native: Android Native CallsBy Artem GlotovIn this article, we delve into the subtleties of making native calls in Android bindings, the process of data transfer…
Unity Client Unity Native: Android Library ProjectBy Artem GlotovAs mentioned in our previous article, you can import an Android Library project (.androidlib) into your Unity project. The Unity…
Unity Client Unity Native: Android Library Integration MethodsBy Artem GlotovMany Unity developers face the necessity of writing platform-specific code and integrating it with their Unity project. Unity provides three…
Playtika AI Dynamic Pipelines for MLBy Nitai ItzhackyIntroduction The field of AI has been rapidly expanding over the past few years, with machine learning (ML) algorithms typically…
Playtika AI Challenges in Lifetime Value Predictions for Marketing CampaignsBy Shahar Bar, Mor Bebes, Yoav TulpanLifetime value (LTV) prediction is a fundamental task in marketing mix modeling (MMM). While customer LTV (CLTV) usually takes the…
Data Infra Hybrid AWS and On-Premises Data Disaster Recovery: A Comprehensive SolutionBy Shemer Mashiach1. Introduction: Data plays a vital role in the modern business landscape. As such, it is crucial that its availability…
Data Event Processing in Playtika Data Platform: Part II – Design OverviewBy Oleg YermilovWelcome back to our series on event data management at Playtika! In our previous article, we discussed the role and importance…
Information Security Our journey to Strengthen SCM SecurityBy Raz RoshIn today’s fast-paced world of software development, security cannot be an afterthought. As part of our efforts in the Product…
Playtika AI Unveiling the Superiority of Regularised Bayesian Piecewise Survival Models for Customer Churn PredictionsBy Sofia Maria Karadimitriou, Jerome Carayol, Armand Valsesia
Playtika AI Challenges in Applying Generative AI to Mobile GamingBy Gali Hod, Eyal Regev, Michael KolomenkinIn this blog post, we delve into the integration of Generative AI into the production of mobile games. The potential…
Information Security Modern Security Regression TestingBy Itamar WellerIn the ever-evolving landscape of cybersecurity, identifying and addressing vulnerabilities is a critical task for product security teams. Among the…
Playtika AI OPTIMIZING YOUR MARKETING PORTFOLIO’S PERFORMANCE WITH THE BUDGET ALLOCATION RECOMMENDATION TOOLBy Ofer Shapira and Dan HalbersbergDigital advertising plays a significant role in generating income for many online companies. According to Statista, global digital advertising spending…
Playtika AI Multi-Dimensional Classification and the Importance of CorrelationsBy Yotam RotholzMulti-Dimensional Classification (MDC) algorithms can lead to significantly improved results in classification problems with correlated labels, as we have discovered…
Playtika AI THE GRAPH REVENUE OPTIMIZED WATERFALL STRATEGY (GROWS)By Dan HalbersbergIn this blog post, we will expand upon the information provided in our previous post, “Automatic Waterfall Auction Optimization”. Therefore,…
Data Event Processing in Playtika Data Platform: Part IBy Oleg YermilovIntroduction Playtika’s constant portfolio expansion has led us to operate over 30 games, with thousands of gaming features that are…
Data The Challenge of Delivering Events in Business Decision-MakingBy Oleg YermilovIn this blog, we will examine the common challenges of event design, ingestion, and processing when it comes to delivering…
Playtika AI Overcoming personalization challenges with AI – Meetup summaryBy Michael KolomenkinWe are happy to share with you the videos of lectures from the DS meetup we organized on June 22nd….
