Playtika Tech. Blog

Playtika AI

Crafting the Future of Gaming: Personalized Experiences through Productized Reinforcement Learning Models

By Michael Kolomenkin

Ensuring an engaging, diverse, and personalized gaming experience for our players is not just our bread and butter – it’s…

Playtika AI

OPTIMIZING YOUR MARKETING PORTFOLIO’S PERFORMANCE WITH THE BUDGET ALLOCATION RECOMMENDATION TOOL

By Ofer Shapira and Dan Halbersberg

Digital advertising plays a significant role in generating income for many online companies. According to Statista, global digital advertising spending…

Playtika AI

Multi-Dimensional Classification and the Importance of Correlations

By Yotam Rotholz

Multi-Dimensional Classification (MDC) algorithms can lead to significantly improved results in classification problems with correlated labels, as we have discovered…

Playtika AI

THE GRAPH REVENUE OPTIMIZED WATERFALL STRATEGY (GROWS)

By Dan Halbersberg

In this blog post, we will expand upon the information provided in our previous post, “Automatic Waterfall Auction Optimization”. Therefore,…

Data

Event Processing in Playtika Data Platform: Part I

By Oleg Yermilov

Introduction Playtika’s constant portfolio expansion has led us to operate over 30 games, with thousands of gaming features that are…

Data

The Challenge of Delivering Events in Business Decision-Making

By Oleg Yermilov

In this blog, we will examine the common challenges of event design, ingestion, and processing when it comes to delivering…

Playtika AI

Overcoming personalization challenges with AI – Meetup summary

By Michael Kolomenkin

We are happy to share with you the videos of lectures from the DS meetup we organized on June 22nd….

Unity Client

Unity architecture approach: tree of controllers

By Andrey Vishnitskiy

This article is about the architecture which has been used on almost all of Playtika’s projects, since 2011. Throughout those…

Unity Client

Playtika end-to-end tests recorder

By Andrey Vishnitskiy

As our project grew, we faced issues with each version’s regression. Regression takes all QAs on two days (40 human…

Information Security

The Continuous Recon Mindset – Implementing Automated Proactive EASM [Part 1]

By Itamar Weller

The road towards automated attack surface discovery and management is paved with good intentions. Nowadays, an enterprise’s digital footprint tends…

Playtika AI

Analyzing Uplift Models

By Dvir Ben Or and Michael Kolomenkin

When it comes to real-world applications, a key concern lies in our ability to foresee the effects of different actions,…

Playtika AI

Automatic Waterfall Auction Optimization

By Dan Halbersberg

In this blog, we will share how publishers can optimize their revenues from online advertisement sales, as part of a…

Information Security

Agile Penetration Testing

By Rotem Reiss

Keeping security up to speed with Agile development is a challenging task, especially when you are responsible for the product…

Playtika AI

Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 1

By Dvir Ben Or and Michael Kolomenkin

Time-series forecasting is a problem of major interest in many business domains, such as finance, weather, and others. This problem…

Playtika AI

Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 2

By Dvir Ben Or and Michael Kolomenkin

This post is a continuation of the first post on Multi-horizon Forecasting (MHF). The first post described challenges associated with…

Playtika AI

How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 1

By Roberto Marturano & Florian Simond

The Business Logic Automating efficient Customer Service (CS) is an endeavor fraught with risks where finding the right balance between…

Playtika AI

How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 2

By By Roberto Marturano & Florian Simond

By Roberto Marturano & Florian Simond Part 1 of this article addresses the business logic and results of the…

Playtika AI

A/Bove All Else, Testing is Essential

By Dario d’Andrea, Jérôme Carayol & Armand Valsesia

A/B testing is a controlled experiment that compares two (or more) variants and determines which one performs better according to…

Unity Client

Five UNITY Plug-ins Recommendations from Playtika Experts

By Andrew Vishnitsky, Sergey Khalandachev & Andrew Chaiko

Unity is a core tool at Playtika, used across the board by developers to create and improve Playtika games. Yet,…