Playtika Tech. Blog

Playtika AI

Lessons Learned From Multi-Armed Bandits In Real-Time Production

By Raphael Steinmann, Alessandro D'Armiento, Adam Kozak, Juan Perez-Sorrosal, Stefano Piazza, Roberto Marturano, Pavel Nesterenko

Abstract Multi-Armed Bandits for personalization of gaming experience. We share lessons learned on deploying and running multi-armed bandits in real-time…

Playtika AI

The Journey of Building Playtika’s ML Platform — Part 3

By Oded Nadel

Chapter 5: Playtika’s ML Platform Offering It’s finally time to delve into what our platform offers. We’ll revisit the ML…

Playtika AI

Anomaly Detection in Gaming

By Ron Shiff

In this blog post, we will provide an introduction to anomaly detection within the context of online gaming. We will…

Playtika AI

The Journey of Building Playtika’s ML Platform — Part 2

By Oded Nadel

Chapter 4: Market Research and Technologies Let’s start by echoing the different ML Platform components we discussed, but this time,…

Playtika AI

The Journey of Building Playtika’s ML Platform — Part 1

By Oded Nadel

Introducing MLody, Playtika’s in-house ML platform, built entirely towards making our sophisticated models available at your fingertips. To begin our…

Playtika AI

Mastering AI Coding Tools Evaluation

By Mykola Kondratiuk

As a Tech Ops & IT project manager, I have been part of the AI revolution in software development from…

Unity Client

Unity Native: Android Studio Tools

By Artem Glotov

In this article I will mention several Android Studio tools that are useful for Unity developers. Analyze APK Analyzing an…

Unity Client

Unity Native: Android Asynchronous Operations and Threading

By Artem Glotov

This article is a continuation of the post about Android Native Calls. Here, we will explore writing bindings for asynchronous…

Unity Client

Unity Native: Android Native Calls

By Artem Glotov

In this article, we delve into the subtleties of making native calls in Android bindings, the process of data transfer…

Unity Client

Unity Native: Android Library Project

By Artem Glotov

As mentioned in our previous article, you can import an Android Library project (.androidlib) into your Unity project. The Unity…

Unity Client

Unity Native: Android Library Integration Methods

By Artem Glotov

Many Unity developers face the necessity of writing platform-specific code and integrating it with their Unity project. Unity provides three…

Playtika AI

Dynamic Pipelines for ML

By Nitai Itzhacky

Introduction The field of AI has been rapidly expanding over the past few years, with machine learning (ML) algorithms typically…

Playtika AI

Challenges in Lifetime Value Predictions for Marketing Campaigns

By Shahar Bar, Mor Bebes, Yoav Tulpan

Lifetime value (LTV) prediction is a fundamental task in marketing mix modeling (MMM). While customer LTV (CLTV) usually takes the…

Data Infra

Hybrid AWS and On-Premises Data Disaster Recovery: A Comprehensive Solution

By Shemer Mashiach

1. Introduction: Data plays a vital role in the modern business landscape. As such, it is crucial that its availability…

Data

Event Processing in Playtika Data Platform: Part II – Design Overview

By Oleg Yermilov

Welcome back to our series on event data management at Playtika! In our previous article, we discussed the role and importance…

Information Security

Our journey to Strengthen SCM Security

By Raz Rosh

In today’s fast-paced world of software development, security cannot be an afterthought. As part of our efforts in the Product…

Playtika AI

Unveiling the Superiority of Regularised Bayesian Piecewise Survival Models for Customer Churn Predictions

By Sofia Maria Karadimitriou, Jerome Carayol, Armand Valsesia

Playtika AI

Challenges in Applying Generative AI to Mobile Gaming

By Gali Hod, Eyal Regev, Michael Kolomenkin

In this blog post, we delve into the integration of Generative AI into the production of mobile games. The potential…

Information Security

Modern Security Regression Testing

By Itamar Weller

In the ever-evolving landscape of cybersecurity, identifying and addressing vulnerabilities is a critical task for product security teams. Among the…

Playtika AI

OPTIMIZING YOUR MARKETING PORTFOLIO’S PERFORMANCE WITH THE BUDGET ALLOCATION RECOMMENDATION TOOL

By Ofer Shapira and Dan Halbersberg

Digital advertising plays a significant role in generating income for many online companies. According to Statista, global digital advertising spending…

Playtika AI

Multi-Dimensional Classification and the Importance of Correlations

By Yotam Rotholz

Multi-Dimensional Classification (MDC) algorithms can lead to significantly improved results in classification problems with correlated labels, as we have discovered…

Playtika AI

THE GRAPH REVENUE OPTIMIZED WATERFALL STRATEGY (GROWS)

By Dan Halbersberg

In this blog post, we will expand upon the information provided in our previous post, “Automatic Waterfall Auction Optimization”. Therefore,…

Data

Event Processing in Playtika Data Platform: Part I

By Oleg Yermilov

Introduction Playtika’s constant portfolio expansion has led us to operate over 30 games, with thousands of gaming features that are…

Data

The Challenge of Delivering Events in Business Decision-Making

By Oleg Yermilov

In this blog, we will examine the common challenges of event design, ingestion, and processing when it comes to delivering…

Playtika AI

Overcoming personalization challenges with AI – Meetup summary

By Michael Kolomenkin

We are happy to share with you the videos of lectures from the DS meetup we organized on June 22nd….

Unity Client

Unity architecture approach: tree of controllers

By Andrey Vishnitskiy

This article is about the architecture which has been used on almost all of Playtika’s projects, since 2011. Throughout those…

Unity Client

Playtika end-to-end tests recorder

By Andrey Vishnitskiy

As our project grew, we faced issues with each version’s regression. Regression takes all QAs on two days (40 human…

Information Security

The Continuous Recon Mindset – Implementing Automated Proactive EASM [Part 1]

By Itamar Weller

The road towards automated attack surface discovery and management is paved with good intentions. Nowadays, an enterprise’s digital footprint tends…

Playtika AI

Analyzing Uplift Models

By Dvir Ben Or and Michael Kolomenkin

When it comes to real-world applications, a key concern lies in our ability to foresee the effects of different actions,…

Playtika AI

Automatic Waterfall Auction Optimization

By Dan Halbersberg

In this blog, we will share how publishers can optimize their revenues from online advertisement sales, as part of a…

Information Security

Agile Penetration Testing

By Rotem Reiss

Keeping security up to speed with Agile development is a challenging task, especially when you are responsible for the product…

Playtika AI

Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 1

By Dvir Ben Or and Michael Kolomenkin

Time-series forecasting is a problem of major interest in many business domains, such as finance, weather, and others. This problem…

Playtika AI

Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 2

By Dvir Ben Or and Michael Kolomenkin

This post is a continuation of the first post on Multi-horizon Forecasting (MHF). The first post described challenges associated with…

Playtika AI

How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 1

By Roberto Marturano & Florian Simond

The Business Logic Automating efficient Customer Service (CS) is an endeavor fraught with risks where finding the right balance between…

Playtika AI

How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 2

By By Roberto Marturano & Florian Simond

By Roberto Marturano & Florian Simond Part 1 of this article addresses the business logic and results of the…

Playtika AI

A/Bove All Else, Testing is Essential

By Dario d’Andrea, Jérôme Carayol & Armand Valsesia

A/B testing is a controlled experiment that compares two (or more) variants and determines which one performs better according to…

Unity Client

Five UNITY Plug-ins Recommendations from Playtika Experts

By Andrew Vishnitsky, Sergey Khalandachev & Andrew Chaiko

Unity is a core tool at Playtika, used across the board by developers to create and improve Playtika games. Yet,…