Playtika AI Unveiling the Superiority of Regularised Bayesian Piecewise Survival Models for Customer Churn PredictionsBy Sofia Maria Karadimitriou, Jerome Carayol, Armand Valsesia
Playtika AI Challenges in Applying Generative AI to Mobile GamingBy Gali Hod, Eyal Regev, Michael KolomenkinIn this blog post, we delve into the integration of Generative AI into the production of mobile games. The potential…
Information Security Modern Security Regression TestingBy Itamar WellerIn the ever-evolving landscape of cybersecurity, identifying and addressing vulnerabilities is a critical task for product security teams. Among the…
Playtika AI OPTIMIZING YOUR MARKETING PORTFOLIO’S PERFORMANCE WITH THE BUDGET ALLOCATION RECOMMENDATION TOOLBy Ofer Shapira and Dan HalbersbergDigital advertising plays a significant role in generating income for many online companies. According to Statista, global digital advertising spending…
Playtika AI Multi-Dimensional Classification and the Importance of CorrelationsBy Yotam RotholzMulti-Dimensional Classification (MDC) algorithms can lead to significantly improved results in classification problems with correlated labels, as we have discovered…
Playtika AI THE GRAPH REVENUE OPTIMIZED WATERFALL STRATEGY (GROWS)By Dan HalbersbergIn this blog post, we will expand upon the information provided in our previous post, “Automatic Waterfall Auction Optimization”. Therefore,…
Data Event Processing in Playtika Data Platform: Part IBy Oleg YermilovIntroduction Playtika’s constant portfolio expansion has led us to operate over 30 games, with thousands of gaming features that are…
Data The Challenge of Delivering Events in Business Decision-MakingBy Oleg YermilovIn this blog, we will examine the common challenges of event design, ingestion, and processing when it comes to delivering…
Playtika AI Overcoming personalization challenges with AI – Meetup summaryBy Michael KolomenkinWe are happy to share with you the videos of lectures from the DS meetup we organized on June 22nd….
Unity Client Unity architecture approach: tree of controllersBy Andrey VishnitskiyThis article is about the architecture which has been used on almost all of Playtika’s projects, since 2011. Throughout those…
Unity Client Playtika end-to-end tests recorderBy Andrey VishnitskiyAs our project grew, we faced issues with each version’s regression. Regression takes all QAs on two days (40 human…
Information Security The Continuous Recon Mindset – Implementing Automated Proactive EASM [Part 1]By Itamar WellerThe road towards automated attack surface discovery and management is paved with good intentions. Nowadays, an enterprise’s digital footprint tends…
Playtika AI Analyzing Uplift ModelsBy Dvir Ben Or and Michael KolomenkinWhen it comes to real-world applications, a key concern lies in our ability to foresee the effects of different actions,…
Playtika AI Automatic Waterfall Auction OptimizationBy Dan HalbersbergIn this blog, we will share how publishers can optimize their revenues from online advertisement sales, as part of a…
Information Security Agile Penetration TestingBy Rotem Reiss Keeping security up to speed with Agile development is a challenging task, especially when you are responsible for the product…
Playtika AI Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 1By Dvir Ben Or and Michael Kolomenkin Time-series forecasting is a problem of major interest in many business domains, such as finance, weather, and others. This problem…
Playtika AI Multi-horizon Forecasting using Temporal Fusion Transformers – A Comprehensive Overview – Part 2By Dvir Ben Or and Michael Kolomenkin This post is a continuation of the first post on Multi-horizon Forecasting (MHF). The first post described challenges associated with…
Playtika AI How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 1By Roberto Marturano & Florian SimondThe Business Logic Automating efficient Customer Service (CS) is an endeavor fraught with risks where finding the right balance between…
Playtika AI How Playtika Achieved AI Automation Customer Service with Apache NiFi – Part 2By By Roberto Marturano & Florian SimondBy Roberto Marturano & Florian Simond Part 1 of this article addresses the business logic and results of the…
Playtika AI A/Bove All Else, Testing is EssentialBy Dario d’Andrea, Jérôme Carayol & Armand ValsesiaA/B testing is a controlled experiment that compares two (or more) variants and determines which one performs better according to…
